Adobe Acrobat AI Assistant
The Ask: Drive awareness of Acrobat AI Assistant as the business tool of choice for professionals in the B2B space.
The Execution: Through the creation of eBooks and one-pagers, plus the ads to support them, our creative positioned Adobe as the provider of secure business productivity tools and the ultimate secure business solution.
AI Assistant for Sales and Legal Teams
Across four distinct projects, we developed a suite of content that showcases how Acrobat AI Assistant solves real business challenges specific to sales and legal audiences.
Each piece of content was tailored to highlight AI Assistant’s value as a productivity-driving solution. From focused one-pagers to deeper-dive eBooks, the work was crafted to move decision-makers to action. Then, we developed ads that build on the hero content, spotlighting AI Assistant’s most compelling benefits to inspire action through smart, strategic creative.
Get AI Assistant Ready
Security is one of the biggest barriers to adoption for Acrobat AI Assistant, so we set out to reframe that narrative.
We crafted a clear, compelling one-pager that tackled top-of-mind concerns, breaking down five essential security pillars in a way that felt digestible, not dense. The piece served as a key consideration-stage asset, helping legal and IT teams see how AI Assistant meets enterprise-grade requirements. To amplify reach, we also built a kit that funneled traffic to the one-pager. Through bold, trust-forward messaging and creative, we reinforced AI Assistant’s security story and gave decision-makers the confidence to act.
AI Assistant Quick Start Guide
Getting started with AI can feel overwhelming, especially for enterprise teams with complex workflows. So we created a Quick Start Guide to help audiences hit the ground running with Acrobat AI Assistant.
We wrote a clear, practical guide that demystifies AI prompting, showing how to structure inputs with real-world examples across four key lines of business. We designed our guide to lower the barrier to entry and build immediate confidence in the product. And it didn’t just inform – it moved people to take the next step. We then created targeted ads for legal and sales audiences, positioning AI Assistant as the smart, secure solution that fits seamlessly into their workflow.
Additional Strategic Ads Supporting AI Assistant
To support broader Acrobat AI Assistant campaigns, we created targeted ads that drove audiences to deeper-dive content, like research guides and white papers.
Here, our job was to drive engagement, to spark interest and clicks. Through sharp messaging and audience-specific creative, we position AI Assistant as a secure, productivity-boosting solution worth learning more about.
