The Ask: Create a set of creative concepts that highlight four standout features of Ray-Ban Meta wearables, establishing a fresh visual and storytelling direction. The goal was to extend the brand’s visual language and develop a more strategic, feature-focused narrative that resonates with audiences in the U.S. and Canada.

The Execution: Our team developed four distinct concepts, each showcasing one of the key features through tailored copy and design. These options explored a range of creative possibilities, demonstrating how Meta WR enhances everyday experiences while supporting feature-driven storytelling. Copy was crafted to complement visuals, including dynamic prompts and responses, to fully bring each feature’s benefits to life. This approach helped reimagine the brand library with a stronger focus on engagement and clarity.